HOW TO DEAL WITH A BAD REVIEW? A SHORT GUIDE FOR ENHANCING ONLINE REPUTATION MANAGEMENT
The evolution of Online Reputation Management (ORM) illustrates the narrative of a seemingly simple concept: Influencing Public Image. For a long time, men and women depended on one basic component to proceed forward. Trust was that component.
The premise is the same as it has always been: building trust and influencing public perception. The magnitude and speed with which reputations form and alter have changed.